Google Ads
from €100/month
Management
Ad budget: at least €150/month
- Keyword research
- Ads and copy
- Ongoing optimisation
- Monthly report
Google Ads
Google Ads
Your ad shows up when someone searches Google for exactly what you offer. We build, run and improve the campaigns every month so they bring in enquiries and sales.
- Management
- from €100/month
- Ad budget
- at least €150/month
- Total
- from €250/month
What's included
From search term to enquiry
- 01
Analysis and strategy
We review your offer, competitors and goals, then set the budget and campaign types.
- 02
Keyword research
We find the terms customers really type and exclude the ones that only spend money.
- 03
Campaign setup
Search, Performance Max, Shopping for stores and Display for remarketing.
- 04
Ads and copy
Headlines, descriptions and call and link assets for every ad group.
- 05
Conversion tracking
Forms, calls and purchases tracked in Google Ads and Analytics, so we know what works.
- 06
Optimisation and reports
Bids and keywords adjusted weekly, with a results report every month.
The path to a customer
From search to inquiry
Your ad shows up the moment someone searches for your service. We make sure they land on the right page and that every click is measured.
- 01
Search
A customer types what they need into Google.
- 02
Ad
Your ad sits among the top results with a clear offer.
- 03
Visit
The click lands on a page that answers the search.
- 04
Inquiry
A call, form or purchase, measured in GA4.
Why Google?
People search Google when they already need a solution. Your ad appears at the right moment and you only pay when someone clicks.
- Reaches people with clear buying intent
- Pay per click, not per view
- Results measurable down to each enquiry
- Targeting by location, time and device
- Fast start, first visitors in the first week
- Raise or lower the budget at any time
Goals
More enquiries
Forms and calls from people looking for your service.
More sales
Shopping and Performance Max for online stores.
Local presence
Reach people nearby, including on Google Maps.
Awareness
Display and YouTube to reconnect with visitors.
A good fit for
- Service businesses
- Local providers
- Online stores
- B2B companies
- Businesses wanting more enquiries
- New brands
Pricing
What it costs
Calculator
What would it cost?
Choose your monthly ad budget. We show what you pay in total (budget + our management) and what that scope includes.
careful, testfast growth
That is roughly per day: €33
- Ad budgetpaid to the platform for impressions and clicks
- €1,000
- + Our management
- €200
- + Setup
- Included
- Total per month
- €1,200/month
What this scope usually includes
- Several campaigns or ad groups by topic
- Testing several ad variants
- Retargeting website visitors
- Monthly report and a short call
An estimate, not a binding offer; prices are final. We confirm the exact scope after a short call.
Google + Facebook and Instagram
from €180/month
Management
Both channels with one budget and one report.
All advertising packagesExtras
- Each extra language or market: +€100/month
- LinkedIn or TikTok ads: on request
- Campaign landing page: on request
You pay the ad budget together with management, each month in advance. Prices are final.
Other channel: Facebook and Instagram adsFAQ
Anything else?
How do Google Ads work?
When someone types a search, Google picks ads based on bid and ad quality. You pay when someone clicks your ad.
How much does it cost?
Management starts at €100/month. We recommend an ad budget of at least €150/month to start, paid together with management each month in advance.
What does management include?
Strategy, keyword research, campaign setup, ads and copy, conversion tracking, ongoing optimisation and a monthly report.
When do the ads go live?
About 5 working days after we get account access and materials.
Is it right for my business?
If people search Google for your service or product, almost always. On a short call we check search volume and competition.
Are AdWords and Google Ads the same?
Yes. Google renamed AdWords to Google Ads in 2018.
Brand identity
Has your logo stopped fitting your business?
Your website, ads and posts work harder when the brand is consistent everywhere. We create a new identity or rebrand the one you have – logo, colours, typefaces and guidelines, so your site, vehicles, business cards and posts all match.
- New identity or rebrand
- Done in 1–2 weeks
- Logo, colours and guidelines
Get in touch.
Tell us what you need – a managed small-business website or a custom project. Expect a reply in under 24 hours.
Your contact person
Lan Sojer
Sales and advice
- Email:
- lan.sojer@struo.si
- Phone:
- 030 372 100
- Location:
- Ljubljana · working across Slovenia and the EU