ChatGPT advertising
from €100/month
Management
Ad budget: at least €450/month
- Industry and account check
- Contextual hints and ads
- Tracking with UTM, GA4 and the OpenAI Pixel
- Weekly and monthly report
ChatGPT
ChatGPT advertising
Show up when people ask ChatGPT for advice on a purchase or a service. The ad appears below the answer, clearly labelled, and we take care of setup, ads, tracking and reports.
- Management
- from €100/month
- Ad budget
- at least €450/month
- Total
- from €550/month
What's included
From account to first inquiry
- 01
Industry check
The channel is in beta and does not accept every industry. Before we talk budget, we check whether your offer is allowed to advertise.
- 02
Ad account
We open and verify the account for the right company, with your name, logo, currency and payment method.
- 03
Contextual hints
Instead of keywords, we describe your customers' situations: what they need, what holds them back and why you are the right choice.
- 04
Ads and images
Headlines, descriptions and images for each ad group, ready for OpenAI's approval.
- 05
Tracking
UTM parameters, GA4, the OpenAI Pixel and Conversions API, so ChatGPT traffic is separated from Google and Meta.
- 06
Optimisation and reports
We keep adjusting hints, ads and budget, and report impressions, clicks and cost per inquiry.
The path to a customer
From question to visit
People ask ChatGPT for advice before they decide. When the conversation matches your offer, your ad sits right below the answer.
- 01
Question
A user asks for advice on a purchase or service.
- 02
Answer
ChatGPT answers independently of ads.
- 03
Ad
Your offer appears below the answer, labelled as an ad.
- 04
Visit
A click to your site, measured with UTM and GA4.
Why advertise in ChatGPT?
People don't ask ChatGPT with a single word – they describe their problem: what they need, for what and what worries them. An ad that matches arrives at the moment of decision, while competition is still low.
- Reaches people at the moment of decision
- Targeting by conversation meaning, not keywords
- Little competition while the channel is new
- The ad does not affect the answer and is clearly labelled
- You pay only for clicks
- Complements Google and Meta advertising
Goals
Inquiries
People describing exactly your problem land on the page with your solution.
Online store sales
Products show up while someone compares options before buying.
Local services
Trades, servicing and installation in the area you cover.
Testing a new channel
With a smaller budget we check whether ChatGPT brings cheaper inquiries than other channels.
Suitable for
- Online stores
- Local services and trades
- Travel and experiences
- Software and digital products
- Education and courses
- Home, garden and construction
Is ChatGPT advertising right for you?
In the early phase OpenAI accepts mostly consumer categories. It reviews the ad, the landing page and company details, and does not show ads next to sensitive conversations such as health or politics. The rules are still changing, so we check your industry in the consultation.
Usually suitable
- Products and online stores
- Local services, installation and servicing
- Travel, accommodation and experiences
- Software and digital products
- Education and courses
- Home, garden, equipment and construction
Restricted or not allowed
- Financial, health and legal services
- Gambling, alcohol and tobacco
- Politics, dating and adult content
- Claims that cannot be proven
How the ad appears
- Below the ChatGPT answer, separated by a line and labelled as an ad
- Name with icon, headline, short description, image and link
- The ad does not change the answer and is not part of it
- Advertisers see no conversations, only totals (impressions, clicks, cost)
- Ads are shown to Free and Go users, not to Plus, Pro and business plans
Pricing
What it costs
Calculator
What would it cost?
Choose your monthly ad budget. We show what you pay in total (budget + our management) and what that scope includes.
careful, testfast growth
That is roughly per day: €33
- Ad budgetpaid to the platform for impressions and clicks
- €1,000
- + Our management
- €200
- + Setup
- Included
- Total per month
- €1,200/month
What this scope usually includes
- Several campaigns or ad groups by topic
- Testing several ad variants
- Retargeting website visitors
- Monthly report and a short call
An estimate, not a binding offer; prices are final. We confirm the exact scope after a short call.
Google + Facebook and Instagram
from €180/month
Management
Both channels with one budget and one report.
All advertising packagesExtras
- Each extra language or market: +€100/month
- LinkedIn or TikTok ads: on request
- Campaign landing page: on request
You pay the ad budget together with management, each month in advance. Prices are final.
Other channel: Google AdsFAQ
Anything else?
How does ChatGPT advertising work?
The ad appears below the answer when the conversation matches your offer. Instead of keywords we set contextual hints: descriptions of situations in which your customer looks for a solution.
How much does it cost?
Management costs from €100/month, and setting up the account and first campaigns is included. You pay OpenAI for clicks; the minimum daily budget is set by the ad account, currently around €15/day, so we recommend at least €450/month.
Does the ad affect ChatGPT's answer?
No. Ads run in a separate system, appear below the answer and are clearly labelled. Advertisers do not see conversations, only totals.
Who sees the ads?
Users on the Free and Go plans and some logged-out users. Plus, Pro, Business, Enterprise and Edu subscribers and under-18 users do not see ads, and neither do temporary chats.
How soon can we start?
Opening and verifying the account and preparing campaigns usually takes 7–10 working days. OpenAI reviews the account and ads; that review has no fixed deadline, so we prepare hints, ads and tracking in the meantime.
Does it replace Google Ads?
No, it complements them. Google catches a short query, ChatGPT a detailed description of a problem. We compare channels by cost per inquiry and move budget to where it is cheapest.
Brand identity
Has your logo stopped fitting your business?
Your website, ads and posts work harder when the brand is consistent everywhere. We create a new identity or rebrand the one you have – logo, colours, typefaces and guidelines, so your site, vehicles, business cards and posts all match.
- New identity or rebrand
- Done in 1–2 weeks
- Logo, colours and guidelines
Get in touch.
Tell us what you need – a managed small-business website or a custom project. Expect a reply in under 24 hours.
Your contact person
Lan Sojer
Sales and advice
- Email:
- lan.sojer@struo.si
- Phone:
- 030 372 100
- Location:
- Ljubljana · working across Slovenia and the EU