Facebook and Instagram ads
from €100/month
Management
Ad budget: at least €150/month
- Creatives and copy
- Targeting and remarketing
- Meta Pixel and tracking
- Monthly report
Facebook & Instagram
Facebook and Instagram ads
Reach people who don't know you yet and come back to those who have already seen your site. We run your campaigns on Facebook and Instagram, from creatives to reporting.
- Management
- from €100/month
- Ad budget
- at least €150/month
- Total
- from €250/month
What's included
From first impression to purchase
- 01
Analysis and strategy
We set goals, audiences and the budget split between awareness and sales.
- 02
Campaign setup
Campaigns on Facebook and Instagram in feed, Stories and Reels.
- 03
Creatives and copy
Images, short videos and copy made for each format.
- 04
Targeting
Interests, lookalike audiences and remarketing to site visitors.
- 05
Meta Pixel and tracking
Pixel and Conversions API so enquiries and purchases are measured correctly.
- 06
Optimisation and reports
Ads and audiences refreshed as we go, with a results report every month.
The path to a customer
From first view to purchase
On Facebook and Instagram people notice you first, then remarketing reminds them until they decide.
- 01
View
An ad in the feed, Stories or Reels stops the scroll.
- 02
Interest
They look at the profile, video or product.
- 03
Reminder
Remarketing to people who already showed interest.
- 04
Purchase
An inquiry or purchase, measured with the Meta Pixel.
Why Facebook and Instagram?
People here aren't searching, they're scrolling. A good ad stops them, shows your product and brings them back when they're ready to buy.
- Reaches people before they search for you
- Precise targeting by interests and behaviour
- Visual ads for products and events
- Remarketing to site visitors
- Enquiries and purchases without leaving the app
- Measurable and optimised as we go
Goals
Awareness
Reach in your region or a specific audience.
More enquiries
Lead forms right inside Facebook and Instagram.
More sales
Catalogue ads and remarketing for online stores.
Events and offers
Quick word about an opening, event or sale.
A good fit for
- Online stores
- Local businesses
- Hospitality and events
- Service businesses
- New brands
- B2B with a clear audience
Catalogue ads for online stores
Visitors automatically see the products they viewed or added to their cart. Ideal for stores with many products.
Advanced catalogue ads: +€250/month
- Product catalogue set up or connected
- Dynamic remarketing
- Targeting by product interest
- Sales tracked per product
Pricing
What it costs
Calculator
What would it cost?
Choose your monthly ad budget. We show what you pay in total (budget + our management) and what that scope includes.
careful, testfast growth
That is roughly per day: €33
- Ad budgetpaid to the platform for impressions and clicks
- €1,000
- + Our management
- €200
- + Setup
- Included
- Total per month
- €1,200/month
What this scope usually includes
- Several campaigns or ad groups by topic
- Testing several ad variants
- Retargeting website visitors
- Monthly report and a short call
An estimate, not a binding offer; prices are final. We confirm the exact scope after a short call.
Google + Facebook and Instagram
from €180/month
Management
Both channels with one budget and one report.
All advertising packagesExtras
- Each extra language or market: +€100/month
- LinkedIn or TikTok ads: on request
- Campaign landing page: on request
You pay the ad budget together with management, each month in advance. Prices are final.
Other channel: Google AdsFAQ
Anything else?
How do Facebook ads work?
Meta shows your ad to the chosen audience in feed, Stories or Reels. You pay for impressions or clicks, depending on the campaign goal.
Is Instagram included?
Yes. Ads are run in Meta Ads Manager and shown on both Facebook and Instagram.
How much does it cost?
Management starts at €100/month. We recommend an ad budget of at least €150/month to start, paid together with management each month in advance.
What are catalogue ads?
Ads that automatically show products from your store to people who showed interest in them. Advanced catalogue ads cost an extra €250/month.
Do you make the images and videos?
Yes, we prepare creatives and copy. If you have your own photos or footage, we use them.
Do you manage our profile posts?
No, we handle paid ads. Organic posts stay with you.
Brand identity
Has your logo stopped fitting your business?
Your website, ads and posts work harder when the brand is consistent everywhere. We create a new identity or rebrand the one you have – logo, colours, typefaces and guidelines, so your site, vehicles, business cards and posts all match.
- New identity or rebrand
- Done in 1–2 weeks
- Logo, colours and guidelines
Get in touch.
Tell us what you need – a managed small-business website or a custom project. Expect a reply in under 24 hours.
Your contact person
Lan Sojer
Sales and advice
- Email:
- lan.sojer@struo.si
- Phone:
- 030 372 100
- Location:
- Ljubljana · working across Slovenia and the EU