Brand identity and rebrand
A brand people recognise before they read the name.
A new identity or a rebrand of the one you've outgrown: logo, colours, typography and clear guidelines, so your website, van, business cards and social posts finally look like one company.
- From €150 one-off
- Done in 1–2 weeks
- Every file is yours
Scope
What's included, every time
- 01
Brand discovery
A conversation about your customers, competitors and what makes you different – before anything is drawn.
- 02
Logo and mark
A primary logo, a compact mark and versions for light and dark backgrounds, small sizes and embroidery.
- 03
Colour palette
Primary and supporting colours with HEX, RGB and CMYK values that work on screen and in print.
- 04
Typography
Typefaces for headings and text, with licences sorted out and rules for how to use them.
- 05
Brand guidelines
A short, practical PDF showing what to do and what to avoid – for you, your printer and anyone you work with.
- 06
Everyday applications
Business card, email signature, social media profile and post templates, ready to use from day one.
Before and after
Same business. Four looks before, one after.
Without guidelines, every printer, designer and nephew makes their own version of the logo. A brand identity makes sure customers recognise you on the van, the sign, the website and Instagram.
Where you start
New brand, rebrand or a refresh.
Not every business needs to start from zero. We pick the scope that fits where you are.
New brand identity
- For a new company or one without a real logo
- Name and positioning check
- Logo, colours and typography from scratch
- Guidelines and everyday templates
Rebrand
- When the business has changed and the brand hasn't
- Review of what still works and what doesn't
- New logo that keeps recognisable elements
- Plan for switching the website, vehicles and print
Logo refresh
- When the logo is fine but looks dated
- Redrawn as a clean vector
- Versions for web, social and small sizes
- Adjusted colours and a simple guide
Calculator
Work out the price of your brand identity.
Pick the scope and extras. The price is one-off, with no monthly fee, and it's the price on the quote.
Scope
Extras
Extra logo direction
One more completely different direction to compare.
€80 each
A designed business card, ready for print.
+ €40
A signature with logo and contacts for Gmail or Outlook.
+ €20
5 post and story templates plus a profile picture.
+ €80
Sign or vehicle
Print-ready artwork for a sign, facade or vehicle.
€60 each
Extra revision round
If you need one more round of changes.
€40 each
Priority work, done in about a week.
+ 25% on the total
Scope
Files you receive
- 01Logo in SVG, PNG, PDF and EPS
- 02Light, dark and single-colour versions
- 03Palette with HEX, RGB and CMYK values
- 04Brand guidelines in PDF
- 05Business card, email signature and social templates
Process
How we work together.
Conversation and research
We learn about your business, customers and competitors and agree what the brand needs to say.
Directions
You receive 2–3 distinct logo and colour directions, shown on real examples – not on a blank page.
Refinement and handover
We refine the chosen direction, prepare guidelines and hand over every file in every format.
Pricing
From €150, one-off
Logo refresh €150, rebrand €390, new brand identity €590 – one-off, no monthly fee. Extras such as business cards, social templates or vehicle artwork are priced in the calculator above, and the quote matches it. Combined with a website, the brand is designed together with it.
From €150 · done in 1–2 weeks · every file is yours
Has your business outgrown its logo?
Questions
Brand identity questions
Do I need a new brand before a new website?
Not necessarily. If your logo is a low-quality image or no longer fits your business, it's worth fixing first or alongside – the website then looks consistent from day one. If the brand works, we build the site around it.
How long does it take?
One to two weeks, whether it's a logo refresh, a rebrand or a new identity. With rush delivery it's about a week.
Can you keep part of our existing logo?
Yes. A rebrand often keeps a colour, a shape or the name's lettering that customers already recognise, and modernises the rest.
Will you use AI to design the logo?
No. AI can't check whether a logo is original, works at small sizes or reflects your business. Every direction is drawn and decided by a person.
Get in touch.
Tell us what you need – a managed small-business website or a custom project. Expect a reply in under 24 hours.
Your contact person
Lan Sojer
Sales and advice
- Email:
- lan.sojer@struo.si
- Phone:
- 030 372 100
- Location:
- Ljubljana · working across Slovenia and the EU