Notes and guides
Decisions before the first line of code.
Practical articles on websites, apps, e-commerce, SEO and AI for small businesses – what things cost, how long they take and what works.
FeaturedWebsites9 min read
What Actually Determines the Cost of a Custom Website?
A practical guide to the scope, functionality and delivery decisions behind a reliable custom website quote.
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Websites7 min read
Lime Booking or a Website With Booking: Prices and Features Compared
What Lime Booking with their website costs per year, and what your own website with a booking add-on costs. Prices with VAT, features, and when each option fits.
Websites5 min read
How to redesign a website without losing Google rankings
How to redesign your website without losing Google traffic. A URL inventory, redirects, pre-launch checks and what to monitor in the first weeks after launch.
Websites5 min read
Wix, WordPress, an agency or a managed website: which to choose?
A comparison of four routes to a small business website in Slovenia. Cost over three years, how much work stays with you and when each option makes sense.
SEO and performance6 min read
Why your website is not on Google: a 30-minute check
No traffic from Google? In 30 minutes you can tell whether Google cannot read your site, will not index it or simply ranks it too low. A step-by-step check.
Advertising7 min read
Advertising in ChatGPT: how it works and who it makes sense for
What ChatGPT ads are, who sees them, how targeting works in the EU and Slovenia, how to measure them and which businesses they suit (as of 2 Nov 2026).
Websites5 min read
Ordering a website: 8 questions before you sign a quote
Eight questions to ask a contractor before you order a website. What a good answer looks like, what a warning sign is and how to compare quotes with different prices.
Websites5 min read
Landing page or a full website: what do you really need?
What a landing page is, when it is enough and when you need a full website. A decision based on where your visitors come from, with a simple example and tasks for this week.
SEO and performance8 min read
Local SEO: how to show up on Google Maps and in local search
How Google ranks local businesses and how to set up your Business Profile, reviews, NAP data and website so nearby customers can find you.
SEO and performance8 min read
How Much Does SEO Cost for a Small Business?
Realistic monthly and one-off SEO prices in Slovenia, what you actually pay for, and how to spot a proposal that will not deliver results.
E-commerce7 min read
How Much Does an Online Store Cost in Slovenia?
Realistic online store price ranges in Slovenia, from Shopify and WooCommerce to custom builds, with one-off, monthly and payment processing costs.
Advertising3 min read
Why ads bring clicks but no enquiries
The most common reasons paid traffic doesn’t turn into enquiries, and what to check in the campaign and on your website.
SEO and performance4 min read
GEO: how to show up in ChatGPT and Google AI answers
What GEO is, how it differs from classic SEO and which changes to your website help AI assistants understand and cite you.
Advertising3 min read
Google Ads or Facebook and Instagram ads: which to choose for your business
When Google Ads are the better choice, when Facebook and Instagram ads are, and when it makes sense to run both.
E-commerce8 min read
Shopify or WooCommerce: which to choose for a Slovenian online store?
An honest Shopify vs WooCommerce comparison for Slovenian merchants, covering total cost, local payments, shipping, language, SEO and who should pick which.
Advertising4 min read
How much do Google Ads cost for a small business
What makes up the price of Google Ads, how much budget makes sense to start with and when advertising starts to pay off.
Websites6 min read
AI-generated websites: when they are enough – and when they hurt the business
Tools in 2026 can assemble a site that looks finished. When that is enough for a local business – and when it stays a template that wins no calls.
Websites6 min read
Why Your Website Gets No Inquiries
The site looks fine and the phone stays quiet. How to separate missing traffic from a vague offer, weak proof and a form that gets in the way.
Mobile apps8 min read
How Much Does It Cost to Build a Mobile App?
Realistic mobile app cost ranges in Slovenia, what drives the price, ongoing app store and maintenance costs, and how to get a fixed quote.
Websites7 min read
How Long Does It Take to Build a Small Business Website?
A realistic timeline for a small-business site: what speeds up launch, what delays it, and when you are talking days instead of weeks.
Websites8 min read
Domain, Hosting and Business Email: What a Small Business Needs
What a domain is, why it must be in your company's name, how website hosting differs from email, and what it all realistically costs per year.
Websites8 min read
What a website needs – privacy policy, cookies, terms and company details
A practical list of legal pages and company details a small-business website in Slovenia usually needs – without lawyer language.
Websites8 min read
How Much Does a Website for a Small Business Cost in Slovenia?
Realistic pricing ranges for small businesses in Slovenia: template sites, managed websites and custom builds – what affects cost and when each option makes sense.
Websites7 min read
How Much Does Website Maintenance Cost Per Month?
What monthly website maintenance actually includes, why prices differ, and a realistic range for small businesses.
Websites6 min read
What Should a Good Website for a Small Business Include?
A practical checklist of essentials: homepage, services, contact details, CTAs, proof, mobile usability, forms and basic SEO.
Websites5 min read
Google Business Profile or a Website – Do You Need Both?
What Google Business Profile does, what a website does, and why local businesses usually need both working together.
Websites6 min read
Website or Just Instagram – What Does a Local Business Actually Need?
When Instagram is enough, when relying on it alone hurts local businesses, and how to combine both channels sensibly.
Websites6 min read
WordPress Website Development: Why It’s No Longer a Good Choice in 2026
WordPress still works for simple sites, but for a serious business website it often means slow performance, plugin risk and ongoing maintenance cost. Why a custom build is the better default.
E-commerce5 min read
Why an Online Store Can Look Fine and Still Not Sell
A diagnostic guide to separating conversion, offer, trust, checkout and operations problems from a purely visual store redesign.
E-commerce4 min read
Migrating an Online Store to Shopify Without Losing SEO Signals or Data
A practical migration plan for data mapping, redirects, integrations, analytics, test imports and controlled cutover.
E-commerce4 min read
Custom Shopify Theme or Off-the-Shelf Theme: Which Choice Makes Sense?
A balanced comparison of catalogue fit, brand requirements, app dependence, performance, maintainability and merchant control.
AI solutions4 min read
AI Voice Agents for Business: Cost, Limits and Safe Human Handoff
A practical framework for assessing voice-agent suitability, latency, usage, data handling, interruptions and human escalation.
Mobile apps4 min read
Why Marketplace Apps Are More Complex Than Ordinary Mobile Apps
A practical guide to two-sided onboarding, trust, availability, payments, disputes, notifications and marketplace operations.
Mobile apps4 min read
React Native or Native? Choose Based on Features, Team and Product Life Cycle
A balanced decision framework covering platform APIs, performance, team skills, dependencies, testing and store delivery.
AI solutions4 min read
Adding AI to an Existing Product: Where the Hidden Costs Appear
A practical guide to the costs and engineering work behind models, retrieval, evaluation, privacy, latency and human review.
Web apps5 min read
Internal Tool or SaaS Product? The Architecture Decisions Are Different
A practical comparison of access, tenancy, roles, billing, auditability and product operations for internal tools and SaaS.
Web apps4 min read
From SaaS Idea to First Release: What Belongs in the MVP?
A practical framework for choosing the smallest complete SaaS release that tests the most important product assumption.
SEO and performance5 min read
How to Make Content Useful for Search and AI Answers-Without Chasing Algorithms
A practical approach to people-first content that combines original expertise, technical accessibility and verifiable information.
SEO and performance5 min read
Core Web Vitals in Practice: When Speed Matters-and When It Isn't the Main Problem
A practical explanation of LCP, INP and CLS, how to diagnose them and when other business issues deserve priority.
SEO and performance5 min read
A Developer-Led Technical SEO Audit Before You Rewrite Content
A practical audit sequence for indexing, canonicals, rendering, internal links, structured data and measurement.
Websites5 min read
Building a Bilingual Website for Slovenian and European Customers
A practical approach to localized URLs, content ownership, metadata and launch quality for Slovenian-English websites.
Websites6 min read
When a Website Redesign Won't Fix the Business Problem
A diagnostic guide to separating website issues from weak positioning, unsuitable traffic and broken lead processes.
Websites7 min read
How to Write a Website Brief That Can Produce a Fixed Quote
A practical structure for defining website goals, scope, content ownership, integrations and quote assumptions.
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