Case study · Food spot
Slajs is not a Neapolitan classic: pizza romana, focaccia sandwiches and house tiramisu. The home page says so, the menu lists the prices, and the visit page holds the address, opening hours and a map.
4
Pages: home, menu, about, visit
10
Menu groups
13
Pizzas romana with description and price
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Mobile screens in the project gallery
Slajs is a spot at Kidričeva cesta 1a in Škofja Loka. It is not a classic pizzeria, nor a restaurant for long sittings. The menu centres on pizza romana, focaccia sandwiches and house tiramisu, alongside bowls, lemonades, matcha and croissants.
The place needed a site that shows what is on the table, what it costs and how to get to Kidričeva. The room is small and food often goes out: you pre-order by phone, and delivery is on Wolt.
The site has four parts: home, menu, about and visit. The home page opens with the line Več kot samo kos (more than just a slice) and three buttons: order, open the menu and how to find us.
Then it runs in order: what Slajs is, three signature pieces, Google reviews, why the pizza is not Neapolitan, the characters, the room, the counter, Instagram and TikTok, and the address with opening hours.
Pizza romana, focaccia sandwiches and house tiramisu are numbered 01 to 03 on the home page, each with a short description. A link to the full menu sits beside them, so nobody has to read everything to get the picture.
The menu has ten groups, from pizzas to sauces, with ingredients and prices in euros including VAT. Where the offer changes, as with ice cream and croissants, the price is replaced by “in store”.
The button in the header calls the place, the home page and the menu link to Wolt, and the menu also links to the digital menu. The visit page adds the address, email, a map and Instagram.
From the home page to a slice
A hero with three buttons, three signature pieces, four Google reviews, the room, the counter, links to Instagram and TikTok, and the address with opening hours.
Ten groups with ingredients and prices, a group picker, and links to the digital menu and Wolt. Where a pizza has two prices, the page explains they are two sizes.
Who shaped the place, why the dough is the main character, and who the SLAJS gang is: pizza, sandwich, tiramisu, croissant and pumpkin.
Address, phone, email, opening hours, kitchen closing time and a map, plus a note that you can pre-order.
slajs.si shows across four pages what the place offers and where it is. A visitor reads the menu with ingredients and prices, sees Google reviews and opens the map.
They can order by phone or on Wolt, and the site also gives the address on Kidričeva, the opening hours and the time the kitchen closes.
Food spots, bakeries and smaller hospitality venues that want a priced menu, the address and opening hours on a site of their own.
A useful example when ordering stays with the phone and a delivery platform, and the site shows the food, the prices and the way there.
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