An event is a page, not a card
Throw it back has its own address: Friday 25 September, 22:00–04:00, 18+, Pivovarniška 6, and a buy-ticket button from €8. Tickets go out to Fienta. The list stays the overview; the page is what you share.
Case study · Club
Every night and every album gets its own URL
popup wanted the programme and the memory to outlast a story. A night has a date, a time and a ticket. After it, an album you can open and share.
- Project
- popup
- Client
- popup
- Year
- 2026
- Role
- Design + development (Vite, React)
1 night
Its own page and ticket
1 album
Its own page of frames
3
Opening-weekend nights
Live
popup-slovenia.si
What they wanted
popup is a new club at Pivovarniška 6. The brand was already there: a lowercase wordmark, baby pink, mixed Slovenian and English, the line no boring shit. What was missing was a home that lasts longer than an Instagram story.
For events they wanted more than a calendar. Each night should be its own page: when, what time, who it is for, where, and how you buy a ticket. The opening weekend had to stand on its own — grand opening, throw it back and more amore — not three lines in a profile bio.
For albums they wanted a film, not a folder. After every night they drop an album. A guest taps a polaroid, sees the frames and can save them. Grand opening should still be there when the doors close: the first night, fifteen frames, not a highlight that disappears.
Approach
The site speaks in their voice. The hero is a looping video, not a poster. The nav stays short: nights, albums, the club, socials, reservations, tickets.
Events and albums are two flows. Nights are the programme and lead to a ticket. Albums are the memory and lead to the frames. Both have a list and a page, so a link from Instagram opens that exact night or that exact film.
An album is film from the floor
The list is a wall of polaroids — last call, no sleep, pink room, floor two — with a date and a frame count. A click opens the album: one line, the photo count and the gallery. Grand opening starts with “The first night. Frames that stay when the doors close.”
The same language on both
Pink, black and the wordmark stay when you move from a night to an album. The guest does not land in a generic CMS. The site still feels like a night.
From a link to the night
- Instagram or search
- Nights or albums
- The page
- Ticket or frames
What shipped
The nights list
Nights on the floor: date, name, a short line and a cover. The opening weekend is the first programme, and a click goes to the page.
The event page
Poster, when, time, age, place and the ticket. Back to every night is one step.
The album wall
Polaroids with a date and a frame count. The line on the page is the wish itself: after every night we drop an album.
The album page
The night’s title, one sentence and the gallery. Grand opening holds 15 frames that stay when the doors close.
Result
popup-slovenia.si keeps the programme and the archive in one place. A link to a night does not die in tomorrow’s story. A link to an album opens the film, not the profile.
A guest sees the night, buys a ticket or flips through the frames. The club has a page it can send on — in the same voice it already uses.
- Every event has its own page with time, age, place and a ticket
- Every album has its own page of frames
- The opening weekend as a programme, not a post
- A live site at popup-slovenia.si
Who this approach is for
Clubs, venues and nights that already live on Instagram, but need a programme that stays: a night with a ticket, and an album that remains.
A useful example when the site should follow the brand and the real rhythm — the night, the tickets, the frames — rather than a template of news posts and a contact form.
Get in touch.
Tell us what you need – a managed small-business website or a custom project. Expect a reply in under 24 hours.
- Email:
- tim@timblazic.dev
- Phone:
- +386 31 357 700
- Location:
- Ljubljana · working across Slovenia and the EU